The account after death

Last updated: 23 October 2026. This page holds the rules that section 18.4 of the terms of use refers to.

1. Your choice

Under the Israeli Digital Content Access After Death Law, 5784-2024, every account holder chooses in the account settings what happens to the account and its content, including the memorials they own, after their death:

  • (a) name one person who receives access to the content and ownership of the memorials. Their name and email address are recorded in the settings;
  • (b) have the account and the content deleted;
  • (c) have access to the content given to nobody.

The choice is made in the account settings, in the "After my death" card, and can be changed at any time. Once a year we send an email reminder with the choice on record.

2. How to contact us

The designated person, or, where no choice was made, a spouse, child, parent or sibling of the account holder, writes to memoagent@princememoagent.com and attaches:

  • the account holder's death certificate;
  • the email address of the account, or the account holder's full name and the name of the memorial;
  • proof of kinship (for example an identity document with its appendix, or a marriage certificate), when the applicant is not the designated person;
  • what the applicant asks for: transfer of the account to them, or deletion.

We confirm receipt by email. From the moment the request arrives until it is completed the account is frozen: no sign-in, no deletion, and its memorials stay as they are.

3. What we do

  • A person was designated: after verifying the death certificate and the applicant's identity, we transfer ownership of the memorials and access to the content to them. If the designated person has no account, we open one at the recorded address.
  • Deletion was chosen: after verifying the death certificate we delete the account, the memorials it owns and all the content, including the cloned voice at the voice provider, under section 17 of the terms. The consent ledger and the payment records are kept without a name for the period set in the privacy policy.
  • No access was chosen: the content is handed to no one. The account stays frozen and is deleted at the end of the retention periods in the privacy policy.
  • No choice was made: subject to the law, on a request from a spouse, child, parent or sibling, with a death certificate and proof of kinship, we transfer the account and its memorials to them, or delete it, as they ask. Until it is decided the account is frozen and not deleted.

Participants in a memorial the deceased owned keep their access as long as the memorial exists. When ownership passes, the new owner manages them as the previous owner did.

4. Disputes

When family members send conflicting requests, or a family member objects to the recorded choice, the account stays frozen until the parties agree or a court decides. We do not decide between family members.

Questions: memoagent@princememoagent.com, phone 054-2096865.