Privacy Policy

In plain language, the questions that really matter

Who can see the album and the memorial page?

By default, no one except the family members who were invited. A memorial page is born private; only the account owner or an appointed manager can make it public, and then anyone holding the link can view it. It can be switched back to private at any moment, with one click.

What happens if I stop paying?

Nothing is deleted immediately. When the subscription ends, a 30-day grace period begins in which everything remains available and we send reminders. After it the account is suspended, the content is kept but not accessible, and final deletion happens only 60 more days later. In total, about 90 days to renew, change your mind, or export everything. Renewing the subscription restores the album exactly as it was.

Who narrates the stories in the album? (Disclosure)

The narrations in the album are generated by artificial intelligence, in a narrator's voice, or in your loved one's reconstructed voice if the family uploaded recordings and explicitly approved it. Voice reconstruction is done solely from recordings the family itself uploaded and is used only for your profile. The conversational figure is always identified as an AI figure, we never present it as a living person.

Can everything be exported or deleted?

Yes. Deleting a profile removes the photos, recordings, conversations and the reconstructed voice from all our systems, including at the voice provider. For a full export of your data, contact us by email and we will respond within 30 business days. Full details in sections 5 and 7 below.

1. Who we are, and what this policy covers

MemoAgent ("the Service", "we") is an Israeli platform for creating a digital persona you can talk with, in memory of someone who has died, built from the memories their family and friends give us, alongside a living album and a memorial page: their photos, their stories and their voice.

Database owner: PrinceMemoAgent. Email: memoagent@princememoagent.com.

The Service operates under the Israeli Privacy Protection Law, 5741-1981, the Privacy Protection Regulations (Data Security), 5777-2017, and any other applicable Israeli law. This policy explains what information is collected, what for, who receives it, how long it is kept and what your rights are.

2. What information is collected

Information you give us

• Account details: name, email address, hashed password, and if you chose to sign in with Google, the identifier and picture from there.
• Details of the person being remembered: name, dates of birth and death, gender, your relationship to them.
• Content you upload: photos, voice recordings, videos, chat exports (WhatsApp, Meta archive), texts and memories.
• Conversations: the messages you write to the collection agent and to the persona.
• Consents: what you agreed to, when, and to which version of the text, along with the IP address and browser type it came from. This is the proof the law requires.
• Payments: transaction details and receipt numbers. Card details never reach us at all.
• Survey answers: if you arrived through a short survey behind an ad and chose to start, the options you picked there, and the message you wrote if you left the switch on, are kept on the account so the first screens know who the memorial is for. For anyone who did not open an account, nothing of their answers is kept by us beyond an anonymous count of the options. All of it is deleted with the account.

Information collected automatically

• IP address, browser type and access times, for security, rate limiting and operation.
• Usage statistics, only if you accepted cookies. See section 11.
• How you reached the site: at registration we store on your account where you arrived from: a search engine, a link on another site, or campaign tags that were in the address. We use it to know which marketing channel works. It stays with us, is never passed to Google, Meta or anyone else, and is deleted with your account.

3. Notice under section 11 of the Law

Providing the information is not a legal obligation, but the Service cannot run without it. The information is used to run the Service only: building the personality profile, the conversation with the persona, creating the album, managing the account and the subscription, and answering enquiries. It is passed to the providers listed in section 5, most of them in the United States. You have rights of review, correction and deletion, as set out in section 7. The database owner and its details appear in section 1.

The basis for processing is your consent. Each consent is given separately, and can be withdrawn at any time: cookies and emails through the settings, the others by writing to us. Withdrawing a consent does not affect what was lawfully done before it.

4. What the information is used for

• Building and updating the personality profile (DNA), and running the conversation with the persona.
• Creating the living album, the life story and the memorial page.
• Voice cloning, only if you explicitly agreed to it and uploaded recordings.
• Managing the account, the subscription, the charges and the receipts.
• Security, preventing misuse, and complying with the law.
• Answering support enquiries.

What we do not do: we do not sell or rent information, we do not share it for other companies' marketing, and we do not use families' content to train general models. Marketing is sent only to those who ticked the box themselves, and can be stopped with one click.

5. Providers that receive information

Running the Service requires infrastructure and processing providers. Each receives only what its role needs, under a data processing agreement:

6. Transfer of information outside Israel

Most of the providers in section 5 are in the United States, so information is transferred outside Israel. The transfer is made under the Privacy Protection Regulations (Transfer of Data to Databases Abroad), 5761-2001: each provider is under an agreement obliging it to protect the information at the level required in Israel and not to pass it on, and your consent to this policy covers the transfer. You may write to us for the list of agreements and their dates.

7. Your rights, and how to use them

• Review: download a copy of everything the account holds, from the account settings, once a day.
• Correction: edit your account details and the memorial content in the interface, or write to us.
• Deletion: delete a memorial, or the whole account, from the account settings. See section 8 for what remains.
• Withdrawing consent: cookies through the "Cookie settings" button at the bottom of the site and on the cookie policy page, emails through the settings or the unsubscribe link in any message, the rest by writing to us.
• Complaint: to the Privacy Protection Authority at the Ministry of Justice, if you believe we infringed your rights.

For privacy enquiries: memoagent@princememoagent.com. We answer within 30 days.

8. How long information is kept

9. Data security

We take technical and organisational security measures under the Privacy Protection Regulations (Data Security), 5777-2017:

• Traffic is encrypted (HTTPS/TLS) on every page and every call to a provider.
• Passwords are hashed with bcrypt; we cannot see them.
• Sign-in uses an HttpOnly JWT cookie, which scripts cannot read.
• Role-based permissions, checked on the server on every request.
• An audit log of sensitive administrative actions.
• Information is stored with providers that encrypt it at rest and back it up under their own policy. That encryption at rest is theirs, not an additional application-level encryption of ours.

No system is completely secure. In a serious security incident we report to the Privacy Protection Authority immediately, as regulation 11 requires, and notify those affected.

10. Special cases

Other people inside the content

Photos, videos and chat exports almost always include other people. Before uploading you confirm that you have the right to share the material and that other people in it are your responsibility. In a chat export you can choose to hide the names of the other participants. If you appear in content someone uploaded and do not want to, write to us and we will handle it.

Minors

The Service is intended for people aged 18 and over. A minor may take part in a family memorial at an adult's invitation and under their responsibility. We do not knowingly collect information from minors who opened an account of their own; if we learn of one, the account is deleted.

Collection from the web

At a family's request, and started by our team, the system can search for public material about the person being remembered: articles, eulogies and memorial pages. Every finding is shown for approval before it enters the profile, and a rejected finding is deleted. Names of living people do not enter the profile.

Meta archive import and the WhatsApp bridge

You can import an official archive you downloaded from Meta (Facebook or Instagram): posts, photos and messages. In addition, started by our team and with written consent, a WhatsApp device can be connected to pull conversation history. That connection uses an unofficial tool, contrary to WhatsApp's terms of service, and the connected number may be blocked. We do not recommend it to anyone unwilling to take that risk.

What happens to your account after your death

Under the Access to Digital Content After Death Law, 5784-2024: on a request from a spouse, child, parent or sibling, with a death certificate and proof of the relationship, we will transfer ownership of the account and the memorials in it, or delete it, as the applicants ask. Until that is settled the account is frozen and not deleted. To make it easier, you can write to us in advance naming the person authorised on your behalf.

11. Cookies

The site stores three necessary cookies: an HttpOnly authentication cookie that keeps you signed in, a cookie for your interface language, and one that remembers your choice in the cookie banner. Statistics cookies (Google Analytics) and marketing cookies (Meta Pixel) are stored only if you accepted them in the banner, and you can withdraw that consent at any time. Our own arrival-source cookie is also stored only with consent: without it, the source is held in the browser's memory for the current visit alone and nothing is written to your device. The full list, including what is measured without consent, is in the cookie policy.

12. Changes to this policy

We may update this policy from time to time. Material changes will be communicated to users by email at least 14 days before they take effect.

13. Contact

For any question regarding privacy or exercising your rights, you can reach us:

Email: memoagent@princememoagent.com