Privacy Policy

In plain language — the questions that really matter

Who can see the album and the memorial page?

By default — no one except the family members who were invited. A memorial page is born private; only the account owner or an appointed manager can make it public, and then anyone holding the link can view it. It can be switched back to private at any moment, with one click.

What happens if I stop paying?

Nothing is deleted immediately. When the subscription ends, a 30-day grace period begins in which everything remains available and we send reminders. After it the account is suspended — the content is kept but not accessible — and final deletion happens only 60 more days later. In total, about 90 days to renew, change your mind, or export everything. Renewing the subscription restores the album exactly as it was.

Who narrates the stories in the album? (Disclosure)

The narrations in the album are generated by artificial intelligence — in a narrator's voice, or in your loved one's reconstructed voice if the family uploaded recordings and explicitly approved it. Voice reconstruction is done solely from recordings the family itself uploaded and is used only for your profile. The conversational figure is always identified as an AI figure — we never present it as a living person.

Can everything be exported or deleted?

Yes. Deleting a profile removes the photos, recordings, conversations and the reconstructed voice from all our systems — including at the voice provider. For a full export of your data, contact us by email and we will respond within 30 business days. Full details in sections 5 and 7 below.

1. Introduction

MemoAgent ("the Service", "we") is a platform for creating a living album and a memorial page in memory of a dear person who passed away — their photos, stories and voice, based on memories that their family and loved ones entrust to the Service — alongside a digital figure for continuing the conversation. This policy explains what information we collect, how we use it, and what your rights are.

The Service operates in accordance with the Israeli Protection of Privacy Law, 5741-1981, the Protection of Privacy Regulations (Data Security), 5777-2017, and all other applicable Israeli law.

2. Information we collect

Information you gave us directly:

• Account details: name, email address, encrypted password.
• Details of the departed: name, date of birth, date of passing, gender, family relation.
• Content you uploaded: photos, voice recordings, WhatsApp chat exports, biographical texts and memories.
• Conversations with the avatar: messages sent and received in the chat interface.

Information collected automatically:

• IP address, browser type, access times — for security and operations.

3. How we use the information

We use the collected information solely for the following purposes:

• Creating and updating the DNA profile and the digital avatar.
• Identity verification and account security.
• Improving the Service on an anonymous, aggregate basis.
• Responding to support requests.

We will not sell, rent or share your information with third parties for marketing purposes or any other purpose not specified in this policy.

4. Sharing information with third parties

To provide the Service, we use external infrastructure providers. Information is transferred to them only to the extent required for the Service to function:

Transfer of information abroad is carried out in accordance with the Protection of Privacy Law and subject to data processing agreements with each provider.

5. Data retention

• Account details and memorial profiles: kept as long as the account is active.
• Uploaded files (photos, recordings): kept as long as the profile exists.
• Conversations with the avatar: kept for improving DNA quality.
• When a subscription ends: 30 grace days (everything available) → suspension (content kept but not accessible) → final deletion 60 days after the end of the grace period. Email reminders are sent along the way.
• After account deletion — all information is deleted within 30 days.

6. Data security

We apply technical and organizational security measures in accordance with the Protection of Privacy Regulations (Data Security), 5777-2017, including:

• Traffic encryption (HTTPS/TLS).
• Password hashing with bcrypt.
• Authentication with JWT HttpOnly cookies.
• Database access restricted by the principle of least privilege.
• Encrypted backups.

7. Your rights as a data subject

Under the Israeli Protection of Privacy Law, you have the following rights:

• Access: to ask to see the information collected about you.
• Correction: to demand correction of inaccurate information.
• Deletion: to request deletion of your information (subject to legal obligations).
• Portability: to receive a copy of your information in a readable format.

To exercise these rights, contact us by email: MemoAgent@princememoagent.com. We will respond within 30 business days.

8. Cookies

We use exactly one cookie: an HttpOnly authentication cookie (not accessible to JavaScript) that keeps you signed in to your account. We use no marketing cookies and no tracking cookies.

9. Changes to this policy

We may update this policy from time to time. Material changes will be communicated to users by email at least 14 days before they take effect.

10. Contact

For any question regarding privacy or exercising your rights, you can reach us:

Email: MemoAgent@princememoagent.com